Local artist & designer - Cecelia Kumeroa, was commissioned to create the #arohalocal logo series for Mainstreet Whanganui.
This concept is to visually identify the re-energising of business within the town centre & will lead our strategy into the years to come.
The design of the #arohalocal logo is comprised of Māori design elements relating to customary wood-carving of the Whanganui region.
The main design around the edge of the heart is an abstract form of the carved ridge pattern known as 'taura'- symbolising 'unity'. At the bottom of the heart is a diamond shape - recalling the patiki (flounder), which is used to represent abundance.
Partly inspired from the old Post Office - now 'Orange Cafe'.
There is another version of the design with background diamonds & triangles. Again the diamond shape is abundance. The triangular shapes are abstractions of niho-taniwha symbolising tenacity & determination.
Symbolised in the design; love, unity, abundance, tenacity & determination