Mainstreet Whanganui

Mainstreet logo templated

The concept of a Mainstreet organisation for Whanganui was first discussed in the late 1980s. To say that Whanganui’s City Centre back then was tired and moribund would be painting a rosy picture. Whanganui was about to get a new shopping mall adjacent to the main retail street.  At the same time, there had been business creep from the main shopping district to newer and more advantageously rated areas of the city.  With  a static population the city centre was losing  out.

The first step for Whanganui’s  Mainstreet  movement was to recognise that if something was not done, the Central Avenue district  would decline  and eventually die.  Mainstreet Whanganui arose with  support from the  Retailers Association.  Council was to spend money to refurbish and upgrade the main shopping precinct  and retailers wanted to be involved.  The result was what was then and remains one of the best central city upgrades in the Country.

Mainstreet Whanganui may have begun as a lobby group but today it is a thriving organisation that, while continuing to lobby on behalf of retailers, has grown to encompass promotional activity, events, central city maintenance, gardens and ongoing beautification projects. Meanwhile continuing to ensure that Whanganui’s central city remains on of the most admired in New Zealand.


Staff Profiles


General Manager: Des Warahi
Des Warahi

Role: Responsible for managing all staff, contracts and agreements and writing and implementing strategic plans.
How can I be contacted:
Feel free to email me at or
phone 027 222 6691. I would love to hear from you.


Operations Team Leader

Julie HeathcoteJulie

Role: Responsible for all things operational in Mainstreet including preparation and maintenance of gardens, hanging baskets, management of cleaning and maintenance on the street; traffic management and management of all operational staff including Street Maintenance Officers and the painter.
How can I be contacted: I can be contacted on 027 331 1884 or


Events Marketing and Promotions Manager

Kelly Scarrow

Role: I am responsible for creating and event managing promotions and events within our town centre including the Caboodle and Christmas parade. Other key responsibilities include promoting our town centre and encourage the ‘Shop Whanganui’ philosophy and to help create a thriving  and interesting town centre that is an integral part of our beautiful city.
How can I be contacted: Mobile: 021 223 9254, office: 348 0157 or

Member Liaison and Design
Geoff Follett
Role: I design much of Mainstreets publications and work with Kelly on events and promotion planning. I can be found in the office or bounding down the street handing out newsletters or information flyers to members.
How can I be contacted: I can be contacted on 348 0157 or email me


Admin/Accounts and Payroll

Diane LoveridgeDiane Loveridge
Role: Receptionist/telephonist and administration, accounts and payroll.
How can I be contacted: I can be contacted on 348 0157 between 9am and 3pm Monday through to Friday or email

Ridgway Street 36
Whanganui 4500 Manawatu-Wanganui NZ
Get directions
Mon-Fri 8:00-5pm